Trend 2

Another trend is the decrease in the cost of experimentation and failure, corporations can build prototypes for cheap and receive relevant and near immediate feedback from potential customers. They then can improve the models based on the reaction and develop an advanced product. This gives a huge advantage for innovators who look to develop a product before risking a significant amount of company funds. Smaller companies, therefore, have a more leveled playing field for product innovation so all companies- big or small- should develop a culture encouraging the generation and incorporation of various ideas.